Novitec Rosso is a brand of Novitec that specializes in Ferrari performance and styling. Novitec's production direction is Alfa Romeo and Fiat. Another new brand, Novitec Tridente, was created in 2007 to provide performance and styling enhancements for Maserati.
On July 18, 2011, Novitec, a well-known German car performance improvement company, held a press conference in Beijing. They announced their business layout plans in the Chinese market. Novitec is focused on improving Italian sports cars, focusing on engine upgrades.
In recent years, with the development of China's auto industry, car upgrades have gradually become popular. For the owners who pursue unique personality and sports performance, the manufacturers who focus on the promotion of automobiles have also met the needs of this group of people.
After entering China, Novitec Rosso will focus on the upgrade of Ferrari and Maserati sports cars, including exterior, interior and power performance. Novitec Rosso CEO Wolfgang Hagedorn revealed that Novitec Rosso will not be engaged in upgrading the import business of the whole car for the time being, but this business may emerge with the development of the company in the future.
At the beginning of the company, Novitec focused on improving the Italian sports car. Since then, the core of the Novitec system has been a reliable engine. Especially in the 1990s, Novitec's turbine engines and compression engines for Alfa Romeo attracted a lot of attention from professionals.
In 2003, Novitec designed the first two-wheel compressor for the Ferrari F360Modena and immediately received industry acclaim. The NovitecRosso two-wheel compression engine used in all Ferrari models now has top quality and superb technology.
Every component of Novitec's exclusive NovitecRosso system for Ferrari and Maserati sports cars has the highest quality, the most powerful performance and the most popular design. The professional staff at Novitec's headquarters in Germany are dedicated to meeting the needs of global NovitecRosso customers and partners.